Network Channels

Establishing a Social Presence for companies is no longer an option. If a company wants to reach their target audience, they absolutely need to be Social. The advent of Facebook and Twitter has provided avenues for companies to contact their customers, and more importantly, to be contacted by their customers. Social networking is no longer hype but rather a medium which brings in the bi-directional communication between customers and the companies. A company’s presence in social networking provides the competitive advantage over the competition. They can communicate effectively with their customers in real time and promote brand ambassadors on the company’s behalf. Absence in social media will restrict this necessary communication, and customers will be tempted to find more proactive brands. This will greatly hurt any company; as well all know, it takes several more dollars to acquire a customer than it does to lose one.

 

Enterprise Social is not social media. But it does provide a channel for company-customer communication. External networks allow customers to sign in and use the platform to communicate with the company. By providing feedback, comments and questions, customers are able to have their voice heard and the company can learn how to improve. Enterprise Social is more than internal collaboration within a company; it changes the company image by

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